Costa Rica is implementing a market strategy that seeks to increase the number of tourists that bring the traditional and new markets and part of it is its recent participation Costa Rica is implementing a market strategy that seeks to increase The number of tourists who contribute the traditional and new markets and part of it is their recent participation in the fair ABAV in Brazil and in CATM, Panama, from 19 to 21 October, in which he managed to consolidate contacts and promote tourism packages.
The Minister of Tourism of Costa Rica, Allam Flores, announced that thanks to participation in these events can be achieved alliances with wholesalers of travel packages from Brazil, for the purpose of capturing visitors from that country..
Flores said the fair of the Americas ABAV 2011, organized by the Brazilian Association of Travel Agencies (ABAV), is an ideal setting for nine Costa Rican businessmen to show the virtues and tourist benefits of their country. Around 25000 people from more than 40 countries pass through the Riocentro Convention Center in Rio de Janeiro on a sample opportunity.
Of the 191.9 million inhabitants of Brazil, in 2009 they traveled 4.4 million abroad. In 2010, 13,121 Brazilian tourists visited Costa Rica, 11,617 made it in 2009 and 12,340 in 2008. The average stay of the Brazilians on their trip to the Central American country is 12 nights with a daily expenditure that in the period 2005-2009 has oscillated between 100 and 143 dollars, Ansa. Surfing, scuba diving and canopy stand out among the activities that attract the most.
16.2% of the South American currencies were generated by Brazil, the fourth largest foreign-exchange country produced in Costa Rica from that South American region. Likewise, 36 Costa Rican companies led by the Costa Rican Tourism Institute participated in the eighth edition of the Feria Central America Travel Market (CATM), which took place in Panama, at the Figali Convention Center.
Mexico to coordinate APEC’s tourism work team
During the next two years, Mexico will have the responsibility of coordinating the technical Working Group of Tourism of the 21 economies that integrate this international organism during the next two years Mexico will have the responsibility to coordinate the Technical group Of tourism work of the 21 economies that integrate this international body, as announced by the Ministry of Tourism.
According to the bulletin issued by the SECTUR, reports that Mexico was designated by the member countries of the Asia-Pacific Economic Cooperation Forum (APEC) for the next two years, which will establish an agenda that will strengthen this sector and increase Tourist flows in the member countries.
The objective of the technical Working Group is to promote economic development in the Asia-Pacific region through sustainable tourism, recognizing that this is one of the fastest growing activities for the region and is of great importance for the development of APEC economies.
The Ministers of the Branch will exchange information and good practices that they have established in their countries to expand the tourism offer in sectors such as medical tourism, meetings and conventions, sports tourism, cruises and ecotourism, among others.
The objective of APEC is to support sustainable economic growth and prosperity in the Asia-Pacific region, and Mexico will have among its functions the coordination of mechanisms to increase investment in the sector among the member countries, with the Objective of extending the offer and the tourist infrastructure.