For the vast majority of hoteliers it is only to manage and support the integration of different resources, activities and agents involved through appropriate internal policies and measures. But… does an integrated management of destinations not involve both governmental and functional competencies that should be concern to the public sector?
Although tourism is an irreversible social fact that generates a series of interrelationships and exchanges that have consequences of many types, both economic and ecological, it is necessary to carry out an adequate management of tourist destinations from the New trends that the sector is facing.
Today’s tourist has a huge range of tourist and leisure offers at its disposal due to the level of knowledge and information about this subject as well as the ease of access to it, and it also has an almost unlimited capacity to make them effective by the increase To the free time, the continuous improvement of the means of transport and the introduction of the Internet in the forms of access to the communication, distribution and commercialization tourism.
The tourist is a demanding consumer, for whom the leisure time is an essential part of his personal and social self-realization, so it becomes necessary a quality tourism having an adequate management of destinations as axis of development and as a basis for the confection of new products and tourist destinations able to meet your needs.
Although it is true that at present, diversified tourism is revealed in order to relate and satisfy customers with new products, it is also true that we should develop new models and diversify consumer areas, bringing I get an increase in the scale of tourism consumption and a construction of diversified experiences.
Another important aspect is the trend towards responsible tourism, since the concern for the environmental aspects as well as the actions of conservation and territorial diversification is highlighted, in addition, taking as a key point the integration of the Territorial resources as attractive.
Based on these tendencies we can see that the management of tourist destinations is very important because it contributes to create products for specific segments of the market, in addition to the preservation of the local resources as well as to promote the sustainable development .
The management of tourist destinations achieves and maintains the competitiveness in the market and ensures the quality of life of the clients in addition to improving the quality of life of the residents.
Another aspect to consider is the complexity to be assumed by the new models of tourism development; An adequate management of destinations would cause the possibility to enter competitively in the saturated and complex tourist markets.
Then, and here is the reflection: Are you sailing in the development of our current tourism by a correct management of destinations? Is there any awareness on the part of the state, private or public organizations as to the general lines of action and strategic measures that make up the foundation of their performance? Are we the pillars hoteliers in a proper destination management, that guarantees the excellence of our service?
What is transformer tourism?
It is probable that you have heard this phrase: “Travelling makes us better people”, well, we have reached a point in the evolution of tourism in which this phrase seems to be confirmed and to take greater relevance.
Those who announced the arrival of the experiences also said that later the transformations would come. Have we already entered the economy of transformations?
What is the “transformative travel” or transformer tourism?
Transformational travelers want to go beyond experiencing a destiny. The transformative journey is the natural evolution of the experiential journey in which reflection, personal development and learning stand out. Specifically, these travelers to what they aspire to is to experience a different part of themselves.
But if definitions are concerned, there are several concepts that I quote:
Gelter, (2010), reiterates that transformational tourism is the experience of meaningful experiences, but points to one of the difficulties of this type of tourism: Each person requires a different transformation and, therefore, the transformer tourism does not It can be standardized or commoditized. Every transformation is unique.
Tomljenović, Ateljević, and Senkić, believe that only those experiences that pose a challenge for the traveler can be considered transformers.
Morgan (2010) estimates that when a person travels to unknown places and experiences for the first time, he or she can feel that deep emotional bond that leads to a level of disruption that will change the way you view your world (outside and inside) and generate in Her a transformer learning.
It is clear to us then that this is a catalyst tourism that can generate changes of greater spectrum.
Although experiential tourism has not been developed at 100%, we have traveled from one concept to another, starting with the simple “raw material” until we reach the current “transformer tourism”: That puts us in a higher stage than the economy of experience, a stage in the That services and products must have a transformative capacity, they must be able to achieve that internal change in us.
Turismólogos, then it is worth to start asking ourselves: Is tourism transformational the summit of Sustainable and responsible tourism?, do only spiritual travel or destinations have that transformative capacity?, can organized tourism result Transformer, or only independent travelers can achieve the challenge of transformation?
What is important to point out is that to achieve a transformation during the travelling experience, those who have written on the subject coincide in points such as: Listening and learning of social references as shamans, traditional doctors of peoples Originating Participate in self-exploratory activities such as meditation and hiking; Engaging in ceremonies and/or rituals; Overnight in places considered sacred.
If we take into account this list of factors, we see how this trend is a reality and is marketed in Mexico highlighting those that imply a high level of immersion in the local culture and activities that promote physical well-being and therefore emotional.
Finally, the distinctiveness of this concept of tourism will be the predisposition of the traveler, because here everything depends more on the intention of the one who travels than of the activities in which he participates.